Here’s a tip for you direct marketers out there when your clients say, “Handwritten marketing? Really?” The more people email, IM, SMS, and now “Facebook” with each other the more an old-fashioned handwritten letter stands out and gets results. It’s so true!

I’ve had a few people recently ask me variations of, “Well, with all this technology today don’t you think handwritten letters are a little old-fashioned for marketing?” My answer is absolutely. That’s the point!

We welcome the growth of online marketing because our approach contrasts so well with what is frequently considered “cheap and annoying.” Online, people now have to wade through spam, ad-blockers, spoofing, viruses, phishing, and new threats every day. There is a lot of clutter and fear out there precisely because it’s so cheap to produce this type of “marketing.”

On the other hand, our handwritten notes convey the comfortable old-fashioned qualities of caring and a personal touch. This human emotional connection between our clients and their customers simply creates better results and it stands in stark contrast to the alternatives today.

So, while everyone else tries optimized email marketing campaigns, targeted search ads, Facebook ads, and whatever comes next, handwritten marketing will only increase its effectiveness. We firmly believe this and think you and your clients should as well.